Our first project with Nom Nom — and though we didn't know it at the time, the start of a long, collaborative relationship. The New York agency Bullish found director James Lovick, who turned out to be a genuine needle in the haystack: a food director who'd also done dog work and real-people (non-actor) casting, which made him a rare fit for a campaign needing all three. We shot in LA with a great cast, top dogs and dog trainers, and worked directly with Nom Nom's actual staff nutritionist to keep things authentic.

The project was well-funded, which gave us room to do it right. As always, I was on set and stayed closely involved all the way through delivery.

Director/Editor: James Lovick; Producer: Steve Sills