Sniffari
A genuinely wild one — three separate spots in a single day for long-time client Nom Nom and their new agency, Taylor Lippe, featuring Kristin Chenoweth. Add in dogs, dog trainers, product shots, and a tight budget, and this became the project I'd point to whenever someone asked if we could handle a lot of scope with very little money and time.
Cali Bondad, our director and editor, came in with incredible prep and moved fast enough to pull it all off — including a pre-light session to knock out product shots ahead of the main shoot day. It's still the most content I've ever shot in a single day.
The politics were tricky, too — the client asked the agency to include us in the bidding pool given how well we already knew Nom Nom, while the agency itself was brand new to the relationship. I stayed closely involved throughout for exactly that reason, and my HOP, Steve Sills, served as line producer. We took it through post together, as always.
Director/Editor: Cali Bondad; Agency: Taylor Lippe; Brand: Walmart
Variety
Frozen Textures