Rise Above
A standout project for the US Air Force through the Austin-based agency GSD&M, part of DET- a program aimed at increasing diversity within the Air Force. The series highlighted the opportunities for diverse candidates to become pilots, featuring 2nd Lt. Madison Marsh, who made history as the first active-duty service member crowned Miss America, in January 2024.
While Noah Kistler's director's cut is featured on our Brand Work page, shown here is the agency's own cut of the same project, along with a :15 version. We handled both production and post. The agency and client were thrilled with the work — genuinely one of my favorites. Unfortunately, it was ultimately shelved and never released, following a shift in the Air Force's priorities around diversity-focused content.
Director/Editor: Noah Kistler; Agency: GSDM; Brand: US Air Force
Rise Above :15