Walmart Social
Front Office Sports: Redefined
A sizzle piece for Front Office Sports to promote Redefined with Leslie & Arielle, a new podcast series featuring former US Women's National Team soccer player and Bay FC co-founder Leslie Osborne, and Arielle Houlihan, longtime coach and Director of the Bay to Bay Volleyball Club, whose teams have won multiple national medals. Not quite a traditional social piece, but built to live only on social and digital — YouTube, their site, and beyond.
Front Office Sports found kaboom through Owned by Women, and specifically wanted to work with a female-led production company — a mission I loved, since the podcast itself is built around telling stories of impressive women, with an all-female team on the podcast side. Budget was tight, but I brought in Mara Whitehead as director/editor, who worked with her partner as DP, keeping the crew small, nimble, and female-forward from top to bottom.
Director/Editor; Mara Whitehead; Brand: Front Office Sports