Mark Benioff personally requested this project. He wanted to tell the story of a small, scrappy team of Salesforce employees who mobilized to procure and distribute PPE across 23 states and 13 countries during the height of COVID — leveraging their own vendor and client relationships to break a global supply-chain logjam.

We shot this coming straight out of COVID lockdown, working directly with two brand managers who had never produced a video before. I leaned on my agency background to guide them through the process, brought in BANG for creative development off their strategic brief, then shot it through kaboom with a team of young directors I'd been wanting to bring into the fold. We took it through finish.

This one used every part of my skill set at once — client hand-holding, creative development, and flexible, hands-on production, all while navigating COVID protocols on an active set. It's still one of my favorite projects.

Directors: Plummer/Strauss; Brand: Salesforce