This college-themed back-to-school campaign came together through a longtime industry connection — a producer I'd known for decades called me from Walmart's in-house creative team while I was on set with a director duo I'd been building a relationship with and pitching for the right project. This felt like it. The directors brought a genuinely Gen Z sensibility that was exactly right for the campaign's energy and vibe.

We shot on a stage in LA, with the main creative challenge being a consistent camera move from room to room across the set. Since the client and directors were both new to this kind of collaboration, I stayed closely involved throughout the two-day shoot and took the project through post.

Directors: The Kummerl Twins; Brand: Walmart