We worked with Skechers for over a decade, building a genuinely collaborative relationship across the many athletes and sports celebrities they partnered with over the years. This particular spot ran just ahead of that year's Super Bowl and was directed by Erik Moe — a hugely talented director who's also moved between agency roles as a CD and ECD. On many Skechers projects, Erik wrote the creative himself as part of our in-house development; on this one, we shot and took it through post from creative developed elsewhere.
Director: Erik Moe; Producer: Steve Sills