A Dr. Scholl's campaign for the agency Joan, shot in Mexico City with our longtime production service partner, HOME. Tight budget aside, Mexico City gave us significantly more production value for the dollar — and the local talent went above and beyond on details; the wardrobe team on this one actually built custom uniforms for a hotel lobby scene rather than pulling them off the rack.

We took the project through post, working with directors Plummer/Strauss, whose sensibility was a great match for the creative here.

Directors: Plummer/Strauss; Agency: JOAN; Brand: Dr. Scholls