Noise Canceled
Another one of my favorite campaigns — great creative, appropriately funded, and a genuine pleasure from start to finish. I helped secure the project for directors Plummer/Strauss, whose work on this was some of the best I've been part of.
We considered both LA and San Francisco before landing on San Francisco for better budget efficiency and stronger location options. We shot all three spots over two days — a fast pace, but the budget was reasonable enough to make it work well. "Noise Canceled" was built and shot on a stage set, while "Hungry Hippo" and "Cover Up" were shot on location around the Bay Area.
We worked closely with PayPal's internal creative team throughout — great collaboration, great outcome. As always, I stayed closely involved through the shoot and took it personally through post.
Directors: Plummer/Strauss; Brand: Paypal
Hungry Hippo
The Cover Up