One of the first of many campaigns with Hill Holliday (HHCC) — a relationship that would go on to span years. This project told the patient stories of Brian, Emme, and Donna, each living with hidradenitis suppurativa (HS), a chronic inflammatory skin condition, in partnership with Novartis. Rather than pitching the medication directly, the campaign focused on raising awareness around the condition itself — letting these three patients tell their own stories so others living with HS could feel less alone. Director/editor James Lovick brought real beauty and care to how these stories were told. We also cut a combined piece weaving all three stories together, though the individual stories are what we're featuring here.

As always, I was on set and stayed closely involved through post.

Director/Editor- James Lovick; Line Producer- Steve Sills