Another project with GSD&M for the US Air Force — not our first with them, but one of the earliest where director/editor Noah Kistler was able to bring a genuinely compelling creative vision to life. The film told the story of the gritty, hands-on team of Air Force maintainers who keep the planes running, made for a recruitment push aimed at growing that division. Noah's cut leaned into what made the job feel heroic and exciting — exactly the tone the campaign needed.

What's featured here is Noah's director's cut, our favorite of the final edits. The agency had enough material to build two additional long-form pieces, each taking a slightly different strategic angle in the copy for different placements.

Director/Editor: Noah Kistler; Agency: GSDM; Brand: US Air Force