Another project with Hill Holliday (HHCC), who kept coming back to James Lovick for his gift with patient stories — he brings real empathy to how he tells them. Unlike the earlier Novartis series, this one leaned more into product, with two women sharing their Cosentyx stories woven around genuine, natural product moments. We shot in San Diego; the agency took the project through post.

Director: James Lovick; Agency; HHCC; Brand: Cosentyx