A campaign that came together in a lovely, full-circle way — an agency producer I knew called about a Brawny campaign built around portraits of strong women across industries, some well-known, others not, and he wanted a female directing team from the start. The client, a wonderful young woman I met later in the process, pushed even further, asking for as much of the crew as possible — both behind and in front of the camera — to be women. We leaned into that fully.

I brought on Ricki Stern and Annie Sundberg to direct — documentary filmmakers I've known since college, best known for their feature work like Joan Rivers: A Piece of Work and their Boston Marathon documentary. They've been on the kaboom roster for years, though their documentary film schedules rarely leave room for branded work, so getting them on this one felt like a real win. The agency handled the edit across all four spots. It was, genuinely, one of the best feel-good projects I've been part of.

Directors: Ricki & Annie; Agency: Cutwater: Brand; Brawny