One of the first of many campaigns with Hill Holliday (HHCC), this project told the patient stories of Donna, Brian and Emme, each living with hidradenitis suppurativa (HS), a chronic inflammatory skin condition — in partnership with Novartis. Rather than pitching the medication directly, the campaign focused on raising awareness around the condition itself, letting these three patients tell their own stories so others living with HS could feel less alone.

Director/Editor James Lovick brought real beauty, empathy, and care to how these stories were told — the kind of trust-building that real patient storytelling requires. Shown here are all three individual stories, along with the combined piece weaving them together.

As always, I was on set and stayed closely involved through post.

Director/Editor: James Lovick; Agency: HHCC; Brand: Novartis