Another project with GSD&M for the US Air Force — not our first with them, but one of the earliest where director/editor Noah Kistler was able to bring a genuinely compelling creative vision to life. The film told the story of the gritty, hands-on team of Air Force maintainers who keep the planes running, made for a recruitment push aimed at growing that division.

While Noah's director's cut is featured on our Brand Work page, shown here are the agency's two long-form pieces built from the same shoot — "How We Work," their anthem piece, and "How We're Wired" — each taking a slightly different strategic angle for different placements.

Director/Editor: Noah Kistler; Agency: GSDM; Brand: US Air Force