Chef Mike
Two patient stories for Argenx, both centered on CIDP (chronic inflammatory demyelinating polyneuropathy) and both directed and edited by Doug Werby, though shot as separate projects at different times. The first, "Chef Mike," was built purely to raise awareness of the disease itself. The second highlighted Vivgart Hytrulo, a treatment that can help mitigate symptoms. Both were created with the agency Avalere.
What connects them is Doug — his decades as an editor made him a natural, empathetic listener, and that warmth comes through in how gently and honestly both stories are told.
Director: James Lovick; Agency: Avalere; Brand: Argenx
Timothy