This was our first in-person shoot during COVID. We had been producing remotely, and Clif Bar asked us to pull together a small crew to create a set of social assets. With citywide limits of 10 crew on set and full COVID protocols in place, we skipped a traditional location scout and shot everything in and around my home. We cast real people for each vignette and kept the footprint as small as possible, with one person directing, shooting and editing. The Clif Bar producer was a longtime industry friend, and that trust on both sides made it possible to work fast and lean under real constraints.

Deliverables: :30, :15 and :06 cutdowns across 16:9, 1:1, 4:5 and 9:16.

Director/DP/Editor: Tobin Sanson; Producer: Lauren Schwartz