A social-first, social-only campaign for USAA through Saatchi & Saatchi New York. Every piece was conceived for the feed, which made it a fun departure from the usual broadcast-led approach. We shot over two days in Los Angeles with director Jordan Brady, delivering seven videos across 16:9, 9:16, 2:3 and 1:1, plus a full set of stills.

Director: Jordan Brady; Client :USAA Auto Insurance