Amazon asked us to create 51 videos for their Small Business Academy — a resource hub where small businesses selling on the Amazon marketplace could go for help growing and developing their business. We shot in two rounds, a few months apart (mid-December and early February), each with a pre-light day followed by two full shoot days in a Bay Area house — keeping the same crew and key team across both rounds. In between, we were deep in edit while Amazon's team wrote the next batch of scripts. We used real Amazon small business counselors as talent rather than actors, and worked with a graphic designer to develop a clean, polished visual style simple enough to let us move fast across that much content. I was on set for all four shoot days and helped post-produce the series. Showing three of the fifty-one here.

Director/Editor: Doug Werby; Brand: Amazon