USAF Maintainer Careers; Gearheads :15; Size 9:16
USAF Maintainer Careers: Process :30; Size 9:16
This recruitment campaign came with an unusually large social footprint finishing alternate sizing for both long-form pieces from the Docu Stories series, plus several social-first cuts made specifically for each platform: a :30 called "Process" in both 9:16 and 4:5, a :15 called "Gearheads" in 9:16, and a :06 called "Garage" — featuring a plane in a hangar with the on-screen line "What's in your garage?" — shown here in both 4:5 and 1:1.
Director/Editor: Noah Kistler; Agency: GSDM; Brand: US Air Force
USAF- Maintainer: Process :30; Size 4:5
USAF: Maintainers- Careers: Garage :06 ; Size 1:1
USAF Maintainers- Careers: Garage :06; Size 4:5